You may think it strange that Microsoft is naming its successor to Windows Vista when they’re having so much trouble shipping Vista. And more especially when they’ve already named it something else.

But, yes, the Redmond tribe has entertained us once again by dubbing the next big Windows “Fiji”, having previously called it “Vienna”.

What was it Shakespeare wrote? A rose by any other name is still a rose? Or a thorn, maybe?

Could we please have the rose named Vista before we even consider a rose called Vienna … or Fiji?

Gizmodo comments: “Of course, by the time these products reach the real world marketplace, if ever, they will probably have some other vaguely aesthetic-sounding name. But until then, we’ll call it Fiji. Our bets are on an operating system that’s not even shrink-wrapped, but web-based, certainly by the time we get to Vienna.”

So it’s Fiji Live is it? Ever considered the travel trade, Bill?